We all know that content creation can seem absolutely soul sucking, but you know it doesn’t have to be, right? Content creation should be more exciting than dreadful!
This is a chance for you to share your knowledge and offers with your audience. These three myths could be holding you back from creating some dreamy content, so let’s bust them down.
Myth #1: It’s time consuming.
If the first thing you think of when it comes to content is the hours spent behind a screen, you’re not alone! That tends to be a common misconception. What if we told you that you could create content for an entire month in just a few hours?
Having a simple content strategy in place partnered with scheduling tools can make creating a month of content a one day task.
Myth #2: You need tons of content.
When it comes to creating content, contrary to popular belief, the more is not the merrier unless it’s adding value. Your audience that is interested in your course or your 1:1 program or your mastermind is not going to want to hear about your fun gardening facts. Show them what you do when you’re not taking coaching calls and create rapport, but they don’t need to know the full details.
Let’s be real: your audience wants to gain something from reading your post, and they’re expecting it to be about a certain topic. Instead of giving random life updates every day, try a few posts dedicated to different aspects of your content niche and see what your audience thinks!
When in doubt, test it out.
Myth #3: It’s pointless if my content doesn’t even get in front of people.
Reality check: not every post is going to blow up or go viral. On a similar note, not every post is made for everyone! Your audience follows you because they appreciate your work, so if they enjoy it you have succeeded. Don’t let the anomaly defeat you. It’s super hard for posts to blow up, so don’t take it personally if your audience is the only interaction you get.
To sum it all up…
You know better than anyone what your audience is looking for. Create with a plan, create with a purpose, and let’s get that info to your audience!