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Content Marketing 101



Content marketing seems confusing, we get it. In reality, content marketing could be the key to taking your business to the next level.


The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.”


The Importance of Content Marketing


Hello brand awareness! Keeping a clean, active, and branded social appearance is a HUGE way to increase audience awareness of your brand.


When they go to search for a product you sell, will your result pop up? Thanks to your due diligence when creating content to market your product, it will! Content marketing is the key to getting in front of the right customers.


Why do they need what you have to offer? Content is an easy way to show your audience the solution to their problem, in addition to providing the right information to help them make an informed decision.


Content Marketing Types


When it comes to content types, the list could go on forever. We’ll keep it simple with a few main categories:


1. Social Media

We all know her and we all have a love/hate relationship. Platforms like Instagram, Facebook, Twitter, and LinkedIn are all social media.


2. Infographics

Establish yourself as a leader when speaking to your audience. Using infographics to present facts alongside your point is a sure way to help foster trust between you and your potential clients or customers.


3. Blog

You’ve probably already heard you need to post blogs, but do you really know why? Blog posts are an absolute SEO booster! When a customer does an online search, you want to show up.


4. Podcasts

We all love a good hot girl walk and a podcast, so why aren’t you hosting your own? Give your audience a voice to connect to the words they see every day! Establishing a more personal relationship with your audience is a good way.


6. Videos

Get your face out there! Show off interesting scenes throughout your day or teach your audience something new. Be sure to optimize your copy so your audience can find it!


7. E-Guides

Show off your skills and give your audience a new learning tool! E-Guides are a great way to offer valuable content in an easy-to-consume format! This format would be great for educating your audience on anything from how to crochet a sweater to breaking down the BTS of your business. Maybe you’re a fitness coach! An e-guide going in-depth on your favorite weekly workout routines would most likely be popular with your audience! When you think e-guide, think educate!


Content Marketing ROI


If marketing isn’t your specialty, you might even be wondering “What the heck is ROI?” Content return-on-investment.


The time, money, and energy you put into your content are much less compared to the return you’ll see. Content marketing can lead to massive exposure and reach as well as a stronger trust between you and your audience.


How to Get Started


This whole thing can seem a little intimidating but don’t worry! We’ve got you. Here’s a simple checklist of things you can do to take your content marketing to the next level.


1. Research your ideal customer.

What would they want to google or research that's directly related to your offer(s)? Think about the pain points your customer has as well as how your offer is the solution.


2. Use keywords.

Keywords are how your audience finds you! Using keywords in your copy will help you show up when people search online. For example, you would want to check for keywords on your blogs, in YouTube descriptions, and in your Instagram captions now that Instagram is SEO-oriented in its own search capabilities.


3. Hire Fempreneur HQ for a VIP week.

Take the easier route and let us do the work! Grab your VIP week slot and receive 3 months of highly-converting content in just 1 week!