Instagram is an ever-changing platform that can be hard to get a grasp on, even for marketing agencies! Lucky for you, we’ve collected enough insight to give you a breakdown of the four Instagram updates you absolutely need to know.
The platform is stepping up the game with a more creator-friendly update. We are now being introduced to a new post format, a new range of content accessibility features, product tagging for brands that sell on IG Shops, and the ability to schedule stories! Curious to know how these new features will be put to work on your feed? Let’s break it down.
It’s Free Real-Estate!
Posts will now display in a vertical full-screen format! Use the extra screen space to catch your ideal clients' eye and turn them into a customer by converting content. Use this to your advantage! Make sure your audience is seeing the best of what you have to offer every time you post. Quality over quantity is the golden rule.
This feature gives you an entire screen of space - use it wisely. This may be your chance to find a new lead or possibly secure a new customer! Make sure your content is focused on your ideal client but also offers them value. At the very least, you want your audience to want to follow and/or engage with your account. On average, people need to see your brand 5-7 times before they connect it with your company. Make your brand’s content stick!
Content Accessibility Features
Instagram is stepping up its accessibility features! Content will now be much more SEO-friendly and searchable. While this is a good thing, it also means you need to be very strategic with your captions. Put some time into planning SEO-friendly captions and worry less about the hashtags! If you haven’t taken the time to completely dive into the world of SEO and how it affects your business, now is a perfect time.
Did you know that ⅓ of video plays on Instagram are with the sound off? Pay attention to your captions! They are generated by default in over 17 languages. With stories, you now have access to a cc Captions sticker! It will automatically transcribe, but do a watch-through and simply edit the text if you find any mistakes.
Influencers of all sizes, get ready! Product tagging is now available to everyone. Collab and partner with brands that sell products on Instagram Shop, simply tag them in your content for exposure and cross-pollination of your audiences!
Get ready to grow! This feature will be a great way to widen your audience as well as give you a chance to make a name for yourself with bigger brands you’d like to work with. Small product-based businesses will be able to easily find possible partners that are already interested in a collaboration, making it that much easier!
Stories on a Schedule
Instagram Stories can be a great way to reach your audience, but posting every single day can be a little exhausting and time-consuming. Lucky for us, you can now schedule stories on the Facebook Business Suite! Take content creation to a whole new level by prepping your stories days (or weeks!) in advance.
This new feature will give you a chance to plan your stories strategically. For our ladies who are all about selling all the time without actually having to be selling all the time, this feature is your BFF! Take advantage of pre-recorded stories you have saved and line them up throughout the week or month if you’re wanting to really be able to step back!
What To Do Next
Take these new features and run with them! This new era of Instagram will be much more creator-friendly and easier to target your ideal audience. With more advanced search capabilities, the platform just became your next best marketing tool!
Instagram has thrown us for some loops, but time and time again their new features draw us right back in. Hopefully, these features will help you grow your audience, but if it’s still a bit too overwhelming you could always look to outsourcing your marketing!
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